"Emily's Oz" aired during the 2015 Oscars and illustrates what Emily, who was born blind, sees in her head when she experiences a movie. The spot was made to highlight the new accessibility features that Comcast now offers through XFINITY.
I developed the identity for "Emily's Oz" and worked to embody some of the magic of her wonderful imagination.
In addition to the videos we developed designs and an identity for Rock the Vote's campaign to increase voter turn-out during the 2014 midterm elections.
StreetEasy is THE place to find a home to rent or buy in New York City, but living in New York has some unique challenges of its own. We showed how StreetEasy allows you to fine-tune your search and helps to circumvent known hazards while still celebrating the city. As one piece puts it, "Sure, your window faces a brick wall, but behind that wall is New York City."
I redesigned the identity, built the floor plans, designed the ads and sketched up the scenes before handing the sketches off to the talented artists at Shy the Sun to complete the illustrations.
For YouTube's first annual "Geek Week" we developed multiple identities for various aspects of "geekdom." Cinefile, superhero, brainiac, global, super-fan, and gaming geeks all had their day in the sun.
Introducing the "Cho-Luchadores." Visual explorations for Cholula Hot Sauce.
Goodby Silverstein & Partners New York
Logo exploration and final execution for Goodby Silverstein & Partners NY. After a few cleaner initial approaches we decided we wanted to go for gritty. A rat is the perfect New York icon that doesn't mind getting down and dirty, and a rat knows what it wants—some of that cheese.
Photoshop assemblages that were part of a proposal to create custom dioramas for Jägermeister's rather unique brand. These actual dioramas would be placed around the city as photo-ops.
New York Post
The New York Post is New York City's most notorious and deliciously audacious tabloid. Its first ad campaign lived up to expectations with simple, bold and unapologetic headlines that "made you look."
A series of book covers I created as part of a club my friends and I started. Read a book and design a new cover for it.