Nasdaq faced the challenge of being perceived as strictly a stock exchange that rivals the New York Stock Exchange. While the exchange is a big aspect of what Nasdaq does, it’s only one of the many services the company provides. From predictive analytics, to smart surveillance, to speeding trade through block chain, Nasdaq is more integrated in facilitating the individual markets than people give them credit for. This campaign shows the many facets of the markets which Nasdaq serves and how they continually “Rewrite Tomorrow.”