As the “Official Oatmeal Sponsor of the NFL,” a hearty bowl of Quaker Oatmeal for breakfast is always a good call. Teaming up with Drew Brees, Jerome Bettis, and Jerry Rice we imagined a world where these all-star players breakfast-crash at the home of a family of health conscious, no-nonsense referees. The 30 second spot was supported by a 360 campaign with OOH, social, print, digital banners and GIFs.