What does that mean when it comes to building a brand? A brand needs an unapologetic stance people can believe in and rally behind. That means knowing what makes it distinctive, finding the courage to say it boldly, and creating an expression that feels unmistakably its own.

For more than 20 years, I’ve helped brands, large and small, figure out who they are and how best to express it. From identity design and content production to social, 360° brand campaigns, and leading creative teams, every piece plays a role in shaping how a brand is perceived and experienced.

When I’m not scrutinizing a layout, you might find me hunting overpriced pastries in Brooklyn, building playlists, fishing for trout upstate, or working on my graphic novel, due to be published by HarperCollins in 2028.