Seek Your Circle

Maru-Hi is Suntory Global Spirit’s sparkling take on the Izakaya classic, chu-hi. This “Taste of Tokyo” was designed to channel the city’s electric nightlife while standing apart in the RTD category dominated by daytime vibes.

We combined the visual language of manga and Japanese maximalist design to invite viewers into a Tokyo-inspired night out, with Yuki and her friends serving as their guide. The campaign featured spots animated by BUCK as well as OOH and social series.

________

Role: Design & Creative Direction