8-Bit Social Campaign

Partnering with Argonaut, I designed and illustrated two animations for Cricket Wireless’ social channels utilizing their iconic characters in a classic 8-bit gaming aesthetic. For each piece I developed pixel-perfect character sprite sheets, rich environments, and branded display graphics to establish an authentic retro gaming feel.

The animations were a hit with viewers and quickly leveled up to become the brand’s two most successful videos ever on their TikTok channel.

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ROLE: Design & Illustration