Now You’re Cooking

The kitchen can be an intimidating place. That’s why we helped The Food Network launch a first-of-its-kind cooking app that allows you to cook along with your favorite Food Network chefs and other top culinary pros in live and on-demand classes. Our campaign platform, “Now You’re Cooking,” was designed to inspire confidence and joy in the kitchen. 

Beyond the :60 anthem, we brought the campaign to life across print, digital, and OOH—including a jumbo Times Square display—and capped it off with a comprehensive brand book to guide future work.

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Role: Design & Art Direction