Luar × Amex Gold Bag

What do you get when American Express teams up with fashion icon Luar? The Amex Gold Bag—a one-of-a-kind gold clutch designed to complement the Gold Card. Offered in classic, rose, and white gold, the bag features a charm-covered chain inspired by the card’s iconic benefits.

Our job was to build buzz ahead of the bag’s public debut while putting the Gold Card’s dining benefits in the spotlight. The bag made its runway debut at Luar’s New York Fashion Week show, selling out immediately after hitting the market. Before long, the accessory was turning heads while being flaunted by the likes of Madonna and Ice Spice.

________

ROLE: Creative Direction
Photographer: Cory Olsen