The kitchen can often be an intimidating place for many people. That’s why we helped The Food Network launch a first-of-its-kind cooking app that allows you to cook along with your favorite Food Network chefs and other top culinary pros in live and on-demand classes. Our campaign platform, “Now You’re Cooking,” was created to inspire confidence and joy in the kitchen.

Along with the :60s anthem we also produced executions for print, digital, and OOH placements, including a jumbo Times Square digital display. Following the launch campaign we assembled a comprehensive brand book to help maintain brand consistency.